Haleem Ar-Rasheed discovered his passion to dance at an early age. Growing up in Detroit came with its own unique challenges that served as motivators and helped to manifest his creative and business ventures. His motto is “hardcore,” which represents success after struggle and overcoming hardships to achieve victory. Haleem established Hardcore Detroit® in 2001. Since then, he has instructed dance workshops internationally, judged and participated in dance tournaments throughout the nation, organized dance-related events in his hometown and produced relevant merchandising materials. Hardcore Detroit was voted “Best Dance Company” in the 2010 Real Detroit reader’s poll.